Salon Display Label – Glossary of Terms
• Title: The title you give your entry is for the Salon Committee’s use for general identification; it is not the official title you might attach to your piece to be published. Keep it as short as humanly possible. For example, Instead of “CAL-101/GS-1101 and the P13K Delta Pathway in B-cell malignancies, NHL and CCL” you could enter this title, “Targeted Medications for B-cell Malignancies” (you will have the opportunity to expound in the “intended purpose” portion of the Salon label). Please be courteous. If an award is won these titles will need to be easily read during our awards dinner.
• Company/Institution: The name of the institution or firm by which you are employed or in the case of self-employment, your own company name. (NOT the client for whom the work was prepared)
• Medium/Software: Art medium used in rendering the image. This includes software (e.g., Photoshop, Illustrator, Maya, etc. with version code) and/or traditional media (e.g., watercolor, gouache, Bristol board, etc.) If the artwork combines both traditional and digital media, both should be described (for example, Graphite on Bristol/Photoshop).
• Final Presentation Format: The form in which the artwork is to be presented to or used by its audience (for example, PowerPoint slide, courtroom graphic, print ad, journal cover, etc.).
• Primary Audience: Those to whom the content of the visual image is intended (e.g., medical students, surgical residents, research scientists, patients, general public, etc.).
• Intended Purpose: A concise statement of the communication problems that the visual image solves. What is the message or story being told? This section is very important. Salon judges evaluate work objectively against a specific set of criteria to determine whether or not the entry has achieved the communication/technical goals stated by its author. Submit carefully constructed and well-formed Intended Purpose statements.
Note to Student Entrants: Students must also fill out an Intended Purpose statement for work to be judged. The Salon Judges realize that student works are intended to solve both technique and content problems. For example, if the assignment was to use multiplied layers, gradients or wash techniques, then this information is appropriate and should be included in the Intended Purpose section of the Display Label.