Zika: Measuring Head Circumference


eckert_am_16A-1_1Title of entry: Zika: Measuring Head Circumference

Entrant’s name: Alissa Eckert

Membership Type: Professional

Other contributors:

Address: Atlanta, GA

Client: Centers for Disease Control and Prevention (CDC)

Medium / software used: Photoshop CC 2014, Indesign CC 2014, Illustrator CC

2014

Final presentation format: 8.5” x 11” and 11”x 17” Handouts (Job Aides)

Primary audience: Health Care Providers in Brazil, Colombia and Puerto Rico

Intended purpose: In response to the outbreak of the Zika virus in Brazil, illustrations of the

defect microcephaly and how to properly measure head circumference of the defect were needed to

educate and instruct clinicians in South America and Puerto Rico. A case control study had been

started in Brazil and it was essential to have all participants measure the infants’ craniums in the

same manner at the same location on each baby in order to receive consistent results. This

document has been translated into Portuguese and Spanish for audiences in Brazil, Colombia and

Puerto Rico. The graphic design elements are part of a campaign for CDC’s emergency response to

the Zika virus. Given the fact that many of these materials produced for Zika are repurposed for

other audiences, it was important to create a style that is sensitive to mothers and fathers of these

children.